Privacy Policy

1. Who We Are

UMedia2, Inc., a Delaware corporation doing business as Kaivo (“Kaivo,” “we,” “us,” or “our”), operates the Kaivo platform at getkaivo.com and related services. We are an AI-powered advertising management platform that helps businesses create, manage, and optimize advertising campaigns across multiple digital platforms.

For the purposes of applicable privacy laws, Kaivo is the data controller of personal information collected through our website and platform.

2. Information We Collect

We collect information in three ways: information you provide to us, information we collect automatically, and information we receive from third parties.

Information You Provide

Information We Collect Automatically

• Usage Data: Pages visited, features used, clicks, session duration, and navigation patterns within the platform
• Device Information: Browser type, operating system, IP address, device identifiers
• Log Data: Server logs including access times, error logs, and request data
• Cookies & Tracking: See Section 6 for full details

Information From Third Parties

• Ad Platform Data: Campaign performance metrics, spend data, audience insights, and attribution data from connected platforms such as Meta, Google, TikTok, and others
• Stripe: Payment confirmation and subscription status (we never receive your full card number)
• Google Sign-In: If you use Google to authenticate, we receive your name and email address
• Pixel Data: Conversion and audience data collected via tracking pixels you install on your website

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Kaivo platform and Service
• Process your payments and manage your subscription
• Generate AI-powered ad creative, copy, and campaign recommendations
• Publish and manage advertising campaigns on your behalf across Ad Platforms
• Deliver performance reports, analytics, and AI insights
• Send transactional emails including account confirmations, invoices, and alerts
• Send marketing communications where you have opted in (you may opt out at any time)
• Provide customer support and respond to your inquiries
• Detect, prevent, and respond to fraud, security incidents, and abuse
• Comply with legal obligations
• Train and improve our AI models using anonymized data (see Section 4)

We process your personal information on the legal bases of: (a) contract performance — to deliver the Service you signed up for; (b) legitimate interests — to improve our Service and ensure security; (c) consent — for marketing communications; and (d) legal obligation — where required by law.

4. AI Training & Anonymized Data

Kaivo is an AI-powered platform and we continuously improve our models to provide better recommendations, insights, and outcomes for all users. To do this, we use anonymized and aggregated data derived from platform usage.

What We Use

• Anonymized campaign performance metrics (e.g., engagement rates, conversion patterns, spend efficiency signals)
• Aggregated audience and targeting outcome data
• De-identified optimization decision outcomes
• Anonymized platform performance benchmarks

What We Do Not Use

• Your name, email, or any personally identifiable information
• Your brand assets, logos, or creative materials
• Your ad copy or creative content in identifiable form
• Any data that could reasonably identify you, your business, or your customers

Your Opt-Out Right

You may opt out of having your anonymized data used for AI training by contacting us at [email protected] before or during your use of the Service. Opting out will not affect your access to the Service but may, over time, limit the personalization of certain AI-generated recommendations.

5. How We Share Your Information

We do not sell your personal information. We share it only in the following circumstances:

Service Providers

We work with trusted third-party vendors who process data on our behalf under strict data processing agreements:

• Stripe — payment processing and subscription management
• Amazon Web Services (AWS) — cloud infrastructure and data storage
• HubSpot — customer relationship management and marketing communications
• Ad Platforms — Meta, Google, TikTok, YouTube, and others, to execute your campaigns

Ad Platforms

To run your campaigns, we transmit necessary campaign data (targeting parameters, creative assets, budget information) to the Ad Platforms you have authorized. Each Ad Platform processes this data under its own privacy policy.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

Legal Requirements

We may disclose your information where required by law, court order, or governmental authority, or where necessary to protect the rights, property, or safety of Kaivo, our users, or the public.

With Your Consent

We may share your information with other parties where you have given explicit consent.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Service. These include:

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service. For more information about your choices, visit allaboutcookies.org.

7. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes described in this Policy, unless a longer retention period is required by law.

• Account data: Retained for the duration of your account and for 3 years after closure
• Campaign and performance data: Retained for 3 years from the date of collection
• Billing records: Retained for 7 years to comply with tax and financial regulations
• Support communications: Retained for 2 years
• Anonymized AI training data: Retained indefinitely as it cannot be linked to any individual

You may request deletion of your personal data at any time (see Section 9). Where data is required for legal compliance, we may retain it for the legally required period even after your account is closed.

8. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include:

• 256-bit SSL/TLS encryption for all data in transit
• Encryption of sensitive data at rest
• Access controls and role-based permissions limiting who can access your data
• Regular security assessments and monitoring
• Payment card data handled exclusively by Stripe — we never store full card numbers

9. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising your rights. To submit a CCPA request, contact us at [email protected].

10. Children’s Privacy

The Service is not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected] and we will delete it promptly.

11. International Data Transfers

Kaivo is based in the United States and your information is processed and stored on servers located in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

By using the Service, you consent to this transfer. We take steps to ensure that any international transfers comply with applicable data protection law and that appropriate safeguards are in place.

12. Third-Party Links & Services

The Service may contain links to third-party websites and integrates with third-party Ad Platforms. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use in connection with Kaivo, including:

• Meta Privacy Policy — facebook.com/privacy
• Google Privacy Policy — policies.google.com/privacy
• TikTok Privacy Policy — tiktok.com/privacy
• Stripe Privacy Policy — stripe.com/privacy
• HubSpot Privacy Policy — legal.hubspot.com/privacy-policy

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page and notify you by email or in-app notice at least 14 days before the changes take effect.

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

• Company: UMedia2, Inc. d/b/a Kaivo
• Privacy Email: [email protected]
• General Email: [email protected]
• Website: getkaivo.com

We are committed to resolving privacy concerns promptly and will respond to all requests within 30 days.