Innovation

The campaign that looks like your best performer is probably not doing what you think it is. Open any Google Ads account and look at the brand search campaign. The one where you bid on your client’s own brand name. The one where someone types “Harbor Coffee” or “Modern Realty Group” and your ad appears…

For every agency owner who has ever presented a client report and quietly wondered if the numbers were actually true. There is a number in your dashboard right now that your client believes represents reality. It probably does not. That number is your cross-platform ROAS. And the way it is calculated — the way every…